Vice President - Media Planning

About the Role

<p><strong>WHO WE ARE </strong></p> <p>Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <a href="https://www.zetaglobal.com/">www.zetaglobal.com</a></p> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">THE ROLE</span></span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> <br></span><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body" data-ccp-parastyle-defn="{"ObjectId":"679f3b2c-153b-5071-bf1d-4b0991a9f682|1","ClassId":1073872969,"Properties":[469777841,"Times New Roman",469777842,"Times New Roman",469777843,"Times New Roman",469777844,"Times New Roman",469769226,"Times New Roman",335551500,"4278190080",268442635,"24",469775450,"font-claude-response-body",201340122,"2",134233614,"true",469778129,"font-claude-response-body",335572020,"1",134233118,"true",134233117,"true",469778324,"Normal"]}">As the Vice President of Media Planning at Zeta Global, you will set the strategic direction for our North American Media Planning organization responsible for RFP/RFI and strategic Media Plan responses across all verticals and markets, while building and mentoring a team of to deliver against ambitious revenue and client success goals. This role requires a seasoned leader who is equally comfortable shaping enterprise-level strategy and rolling up their sleeves to ensure flawless execution.</span></span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body">You will serve as the senior voice for Media Planning across Zeta Global, advising clients and internal stakeholders on best-in-class approaches and solutions across the full digital ecosystem. You must be comfortable and credible working with a diverse set of clients across industries and geographies while employing exceptional organizational design and motivational leadership capabilities.</span></span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><em><span data-ccp-props="{"134233117":true,"134233118":true}">This role is hybrid out of New York City, NY. </span></em></p> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">WHAT YOU'LL DO</span></span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body">Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of </span><span data-ccp-parastyle="font-claude-response-body">apx</span><span data-ccp-parastyle="font-claude-response-body"> 2</span><span data-ccp-parastyle="font-claude-response-body">5</span><span data-ccp-parastyle="font-claude-response-body"> (4-5 direct reports)</span></span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Translate complex campaign </span><span data-ccp-parastyle="font-claude-response-body">objectives</span><span data-ccp-parastyle="font-claude-response-body"> into precise audience, inventory, and targeting strategies using proprietary and third-party data</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Synthesize market intelligence and client feedback to influence product roadmap and planning innovation</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Build, mentor, and develop an industry leading </span><span data-ccp-parastyle="font-claude-response-body">P</span><span data-ccp-parastyle="font-claude-response-body">lanning team; </span><span data-ccp-parastyle="font-claude-response-body">establish</span><span data-ccp-parastyle="font-claude-response-body"> career development pathways and a culture of excellence</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">WHO YOU ARE</span></span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body">A strategic media leader with a proven </span><span data-ccp-parastyle="font-claude-response-body">track record</span><span data-ccp-parastyle="font-claude-response-body"> of driving revenue through differentiated planning and client-facing excellence</span><span data-ccp-parastyle="font-claude-response-body"> within a </span><span data-ccp-parastyle="font-claude-response-body">fast paced</span><span data-ccp-parastyle="font-claude-response-body"> growing company</span></span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Deeply knowledgeable about the global digital advertising landscape, with the credibility and judgment to advise senior clients and internal partners across industries and markets</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">An inspiring leader who builds strong teams, fosters collaboration, and develops talent</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">An executive-level communicator who commands the room with clients, prospects, and internal partners alike</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Highly analytical and data-driven, with a sharp ability to connect media strategy to measurable business outcomes</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">A decisive, adaptable operator who thrives in high-velocity environments and leads teams through ambiguity without sacrificing quality</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Deeply curious about the evolution of digital advertising and motivated by building something that matters</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">WHAT YOU'LL NEED</span></span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body">Bachelor's degree </span><span data-ccp-parastyle="font-claude-response-body">required</span><span data-ccp-parastyle="font-claude-response-body">; advanced degree preferred</span></span> </li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">10+ years of progressive experience in digital media planning, strategy, or programmatic advertising</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">5+ years in a leadership or senior management capacity, with </span><span data-ccp-parastyle="font-claude-response-body">demonstrated</span><span data-ccp-parastyle="font-claude-response-body"> team-building experience</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Deep </span><span data-ccp-parastyle="font-claude-response-body">expertise</span><span data-ccp-parastyle="font-claude-response-body"> in digital ad metrics, pricing models, and multi-channel campaign architecture</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Proven experience leading high-profile RFP responses and executive-level client presentations</li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Sophisticated command of Excel, PowerPoint, and analytics and planning platforms</li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Track record<span data-ccp-parastyle="font-claude-response-body"> of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">BONUS POINTS</span></span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="font-claude-response-body">Experience leading media planning within a high growth programmatic advertising business</span></span> </li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="font-claude-response-body">Experience building or scaling a media planning function from the ground up</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong>BENEFITS & PERKS</strong></p> <ul> <li>Unlimited PTO</li> <li>Excellent medical, dental, and vision coverage</li> <li>Employee Equity</li> <li>Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!</li> </ul> <p><strong>SALARY RANGE</strong></p> <p>The salary range for this role is $190,000 - $210,000<strong>,</strong> depending on location and experience. </p> <p><strong>PEOPLE & CULTURE AT ZETA</strong></p> <p>Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  </p> <p>We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  <a id="menur45rm" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://zetaglobal.com/blog/a-look-into-zetas-ergs/" target="_blank">https://zetaglobal.com/blog/a-look-into-zetas-ergs/</a> </p> <p><strong>ZETA IN THE NEWS!</strong></p> <p><a href="https://zetaglobal.com/press/?cat=press-releases">https://zetaglobal.com/press/?cat=press-releases</a> </p> <p>#LI-MR1</p> <p> </p> <p> </p>