Digital Marketing Executive

About the Role

About the Role We are looking for a motivated and detail-oriented Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in digital marketing campaigns, excellent communication skills, and a strong understanding of paid advertising and SEO. Key Responsibilities Plan, execute and monitor digital marketing campaigns across various platforms. Manage Google Ads and Meta Ads campaigns. Conduct keyword research and support SEO/SCO activities. Monitor campaign performance and prepare regular reports. Analyse metrics such as CTR, CPC, conversions, reach and engagement. Coordinate with the creative and content teams for ad creatives and campaigns. Assist in developing social media and digital marketing strategies. Conduct competitor and market research. Optimise campaigns based on performance data and business objectives. Stay updated with the latest digital marketing trends, tools and platform updates. Requirements 1–2 years of experience in Digital Marketing. Hands-on knowledge of Google Ads and Meta Ads. Understanding of SEO/SCO, keyword research and website optimisation. Good analytical and problem-solving skills. Strong written and verbal communication skills. Good knowledge of MS Excel/Google Sheets and digital marketing analytics. Ability to manage multiple tasks and meet deadlines. Professional attitude with a willingness to learn and grow.