Performance Marketing Specialist (Healthcare)

About the Role

**2\. ABOUT HEALIC** Healic is building India's most trusted planned\-surgery hospital chain. We provide fixed\-price, transparent surgical care, delivered by experienced surgeons in modern facilities with parivar\-jaisi dekhbhal (family\-like care). * 50,000\+ patients treated in the last year * 100\+ specialist doctors and surgeons * 85%\+ NPS and an average 4\.8 Google rating * Hospitals: Gurugram, Ghaziabad, Agra and Haridwar. Upcoming: Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut. * Specialties: General Surgery, Gynaecology \& Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology. We also run diagnostics, path lab, pharmacy and aesthetics services. * Healic is led by CEO Manish Gupta, a serial entrepreneur and Fortune India 40 Under 40 honoree, who previously built companies in e\-learning, cloud telephony and F\&B. **3\. ROLE PURPOSE** With multiple new hospitals on the way, we are building the patient\-acquisition engine for Healic's next phase of growth. You will own OPD and IPD patient acquisition across our hospitals through Google Ads and Meta Ads. You will also own the tracking that ties every rupee of spend to an OPD visit or IPD admission. Our marketing is AI\-first. AI tools are built into how we plan, execute, analyse and report. We expect you to use them fluently in your everyday work. **4\. KEY RESPONSIBILITIES** **1\. Campaign Management** * Plan, launch and optimise Google Ads campaigns (Search, Performance Max, Call, Local, Demand Gen) and Meta Ads campaigns (Lead Gen, Click\-to\-WhatsApp, Conversions), organised by city, specialty and procedure. * Own keyword strategy, negatives, bid strategies, QS improvement, audience building, retargeting, and testing of creatives and ad copy. * Manage monthly budgets across multiple ad accounts with zero overspend. * Align campaigns with hospital launches, doctor availability and OPD / OT capacity; pace budgets daily and set spend and anomaly alerts. * Maintain a city\-, specialty\- and procedure\-wise campaign calendar and a test\-and\-learn log. **2\. AI\-Led Execution** * Use Claude, ChatGPT and Gemini at every stage of the work: – Planning: campaign structure, keyword research and clustering, audience planning, budget allocation and competitor ad analysis – Execution: ad copy and RSA variations, creative briefs, landing page content, bulk upload sheets and negative keyword lists – Reporting: search term analysis, performance analysis, summaries and anomaly detection * Build and maintain reusable prompt libraries and AI workflows. * Use Gemini in Google Workspace (Sheets, Docs, Gmail, Drive) for analysis and documentation. * Review all AI output for accuracy, brand voice and healthcare ad compliance before anything goes live. * Never enter patient\-identifiable or confidential lead data into public AI tools. **3\. Tracking \& Measurement** * Implement and maintain Google Tag Manager, GA4, Google Ads conversion tracking (forms, calls, WhatsApp), Enhanced Conversions and Consent Mode v2\. * Deploy Meta Pixel and Conversions API (CAPI) with event deduplication. * Set up offline conversion imports from the CRM so campaigns optimise for OPD visits and IPD admissions, not just form fills. * Enforce UTM and naming standards across all campaigns. * Maintain a tag / event inventory and audit tracking accuracy against CRM data every month. **4\. Conversion \& Lead Quality** * Audit and improve landing pages for message match, speed, mobile UX and form friction. * Run A/B tests on landing pages and forms. * Work with the sales team every day on lead quality and CRM disposition feedback. * Track lead\-response time and follow\-up status with the sales / patient\-care team and feed disposition learnings back into targeting and negatives. **5\. Reporting \& Compliance** * Build dashboards and deliver daily, weekly and monthly performance reviews. * Keep all ads compliant with Google and Meta healthcare policies, the Drugs and Magic Remedies Act, NMC guidelines and ASCI codes. * Handle lead data in line with the DPDP Act, 2023\. * Do not make unverified medical claims, guarantees or before/after claims; use patient testimonials or images only with documented written consent; never advertise anything that violates the PCPNDT Act; get clinical sign\-off on procedure claims. **5\. KEY PERFORMANCE INDICATORS (KPIS)** * Cost per lead, cost per OPD visit and cost per IPD admission * Lead → OPD and OPD → IPD conversion rates * IPD revenue\-to\-spend ratio * Qualified lead % and tracking accuracy against CRM data * Zero budget overspend and zero ad\-policy / compliance violations. *Targets and weightages are set by the Digital Marketing Manager in the Healic KRA\-KPI framework and reviewed periodically.* **6\. QUALIFICATION, EXPERIENCE \& MUST\-HAVE** * 1–4 years of hands\-on Google Ads and Meta Ads experience in lead generation. * Has managed ₹5 lakh\+ monthly ad spend. * Working knowledge of GTM, GA4, Meta Pixel/CAPI and conversion tracking setup. * Experience with any CRM (LeadSquared, Zoho, HubSpot, Salesforce or similar). * Daily, hands\-on use of AI tools (Claude, ChatGPT, Gemini) in marketing work, with strong prompt\-writing skills. * Strong skills in Excel/Google Sheets and the Google Workspace ecosystem. * Clear communication in English and Hindi. * Graduate in any discipline (marketing / digital marketing / IT background preferred). **7\. GOOD\-TO\-HAVE** * Lead\-gen experience in healthcare, diagnostics or other high\-consideration categories * Server\-side GTM, webhooks, Zapier/Make * Experience building AI\-assisted automations (Google Apps Script, custom GPTs/Gems, Claude Projects) * Google Ads or Meta Blueprint certifications * Basic HTML/JS for tag debugging **8\. WORKING RELATIONSHIPS** * Reports to the Digital Marketing Manager; works daily with the sales / patient\-care team, hospital managers and the CRM owner on lead quality and hospital readiness. * Works with the Medical Superintendent / Head – Clinical Processes and treating doctors for medical accuracy review of every clinical claim, doctor profile or procedure content before it goes live. * Works with the web / tech team and external agencies or vendors, as applicable. **9\. WORK CONDITIONS \& WHAT WE OFFER** * Flexible office timings * Ownership of paid acquisition for a fast\-expanding hospital chain * An AI\-first marketing team using the latest tools * Exposure for fast decision\-making * Full\-time, on\-site at Sector 63, Noida; availability during campaign launches and hospital\-opening periods; leave as per Healic HR policy. **10\. HEALTH, INDUCTION \& PERSONAL FILE** * Pre\-employment health check\-up as per Healic policy; annual health check\-up thereafter (as applicable to non\-clinical staff). * Complete personal file as per the “Documents required in staff personal file” checklist. **11\. SELECTION PROCEDURE \& HOW TO APPLY** **Procedure** Screening call → Virtual round → Face\-to\-face / practical assignment with the Digital Marketing Manager (based on real Healic scenarios) → document verification, reference / background check. **Company Website** Request to go through the company’s websites https://www.healic.in/ **How to Apply** Email your CV to hr@healic.in with the subject line "Performance Marketing Specialist – \[Your Name]". Pay: ₹50,000\.00 \- ₹75,000\.00 per month Benefits: * Cell phone reimbursement * Flexible schedule * Leave encashment * Paid time off * Provident Fund Work Location: In person