SEO Executive

About the Role

**JD \- SEO Executive** **Company: Trafasa Technology Pvt. Ltd.** **Location: Kolkata** **Work Mode: Work from Office (WFO)** **Employment Type: Full\-Time** **Department: Marketing \& Growth** **Reporting To: Head \- Digital Marketing/Marketing** **Experience: Preferably 2\.5–4 years of hands\-on SEO experience** **CTC: Up to ₹3\.0–3\.5 (in hand), depending on skills and experience** ***About Trafasa:*** Trafasa Technology Pvt. Ltd. is a DPIIT\-recognized technology startup building an integrated, AI\-enabled B2B procurement ecosystem. Our ecosystem includes Trafasa Source, our AI\-enabled Procure\-to\-Pay platform; Trafasa Exchange, our B2B marketplace; Trafasa Circle, our verified vendor network; and other solutions covering RFQs, quotations, auctions, purchase orders, GRN, invoicing, payments, vendor intelligence, spend analytics and enterprise integrations. We are building a technology brand for businesses, procurement professionals, buyers and suppliers, and are looking for a hands\-on SEO Executive who can help establish Trafasa's organic visibility across search engines and emerging AI\-powered discovery platforms. ***Key Responsibilities:*** The SEO Executive will work closely with the Marketing, Content, Product and Technology teams and will be responsible for: * Conducting keyword research, search\-intent analysis and competitor analysis relevant to B2B procurement, SaaS, supply chain, vendor management and enterprise technology. * Executing On\-Page, Off\-Page and Technical SEO activities. * Optimizing website pages, product pages, landing pages, blogs, articles and other content for organic search. * Optimizing meta titles, descriptions, headings, URLs, internal links, images and page structures. * Conducting regular technical SEO audits and identifying issues relating to crawling, indexing, sitemaps, robots.txt, canonicalization, redirects, broken links and website performance. * Working with the technology/development team to resolve technical SEO issues. * Building ethical, high\-quality backlinks and identifying relevant digital PR/link\-building opportunities. * Conducting competitor SEO and backlink analysis. * Developing keyword clusters and content ideas around procurement, Procure\-to\-Pay, B2B marketplaces, vendor management, sourcing, RFQs, auctions, spend management, AI in procurement and related subjects. * Supporting the content team with SEO briefs and recommendations. * Tracking organic traffic, keyword rankings, CTR, conversions and qualified leads. * Managing and monitoring Google Search Console and Google Analytics 4 (GA4\). * Preparing weekly and monthly SEO performance reports with actionable recommendations. * Keeping abreast of Google algorithm changes and emerging search trends. **AI Search / AEO / GEO** Trafasa wants to build visibility beyond traditional Google search. The candidate should therefore be willing to learn and work on: * Answer Engine Optimization (AEO). * Generative Engine Optimization (GEO). * Optimizing Trafasa content for discovery through AI\-powered search and answer platforms. * Structured content, FAQs, schema and entity\-oriented optimization. * Using AI tools intelligently for keyword research, SERP analysis, content briefs, competitor research and SEO workflows. * Prior AEO/GEO experience is an advantage but is not mandatory if the candidate has strong SEO fundamentals and willingness to learn. ***Required Skills:*** * Good understanding of On\-Page, Off\-Page and Technical SEO. * Hands\-on keyword research and competitor analysis. * Google Search Console and GA4\. * Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest or similar platforms. * Basic understanding of HTML, website structure, XML sitemaps and robots.txt. * Understanding of Core Web Vitals and page\-performance fundamentals. * Good written English and ability to understand business/technology content. * Comfortable working with data and preparing reports in Excel/Google Sheets. * Ability to coordinate with writers, designers and developers. * Self\-driven, execution\-focused and willing to learn rapidly. ***Preferred Profile:*** Preference will be given to candidates who have worked on: * B2B, SaaS, technology or enterprise software websites. * SEO\-driven lead generation. * Product/landing\-page SEO. * Content SEO and topic clusters. * Technical SEO. * AI tools for SEO/content research. * AEO/GEO or AI\-search optimization. ***Key Performance Indicators (KPIs):*** Performance will primarily be evaluated on: * Growth in qualified organic traffic. * Improvement in relevant keyword rankings. * Growth in non\-branded search visibility. * Organic enquiries/leads. * Search impressions and CTR. * Technical SEO health. * Quality and relevance of backlinks. * Growth in Trafasa's visibility for procurement\-related searches and topics. * Consistent execution of the agreed SEO roadmap. ***What We Are Looking For:*** We are not looking for someone whose SEO knowledge is limited to bulk directory submissions, social bookmarking or creating backlinks mechanically. We want a hands\-on, analytical and curious SEO professional who understands that SEO ultimately needs to contribute to brand visibility, qualified traffic and business growth. ***Job Type: Full\-Time*** ***Location: Kolkata – Work from Office*** ***CTC: Up to ₹3\.0–3\.5L (in Hand)*** Pay: ₹300,000\.00 \- ₹350,000\.00 per year Work Location: In person