Performance Marketing Specialist

About the Role

Key Responsibilities: 1. Own strategy and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads 2. Plan, manage, and optimize high-budget campaigns with a strong focus on ROAS, CAC, CPL, and revenue growth 3. Build and optimize full-funnel paid strategies (acquisition, retargeting, and conversion) 4. Continuously test creatives, audience segments, bidding strategies, and landing pages to improve performance 5. Oversee tracking infrastructure including Meta Pixel, Google Tag Manager, GA4, and conversion APIs, to ensure accurate event tracking and attribution 6. Collaborate closely with creative and sales teams to improve lead quality and conversion rates