Manager - Advertising Platform Strategy

About the Role

<div class="content-intro"><p><strong>InMobi (Corporate)</strong></p> <p>InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.</p> <p><strong>InMobi Advertising</strong></p> <p>InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.</p> <p><strong>Glance</strong></p> <p>Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.</p></div><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Manager - Advertising Platform Strategy - (Google, Meta, TikTok, Bing)</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Overview of the Role</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The best advertising platforms are built by people who have lived the work they are automating. At Accelerate, we are building a platform that abstracts and intelligently operationalises everything a skilled practitioner does across the major walled garden platforms — and to do that credibly, we need someone who has done that work at a high level, for real advertisers, over a sustained period of time.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">As Senior Media Buyer, you will be Accelerate's in-house platform authority — the practitioner voice embedded within the product and engineering organisation. You will bring firsthand expertise in how campaigns are planned, built, managed, and optimised across Google, Meta, TikTok, Snap, and other major platforms, along with a deep understanding of how agencies operationalise this work on behalf of advertisers. You will use that expertise not only to run live campaigns that test and validate Accelerate's capabilities, but to directly inform the product decisions that determine what gets built and how.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a role for someone who is ready to take everything they have learned from years of active platform work and use it to build something — a product that makes their expertise available to thousands of advertisers who do not yet have it.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You will report directly to the Head of Product, Accelerate, and be embedded within the core product organisation. The role is based in Bengaluru.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>The Impact You Will Make</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Serve as the Platform Intelligence Authority for Accelerate</strong><br>You will be the definitive internal reference for how the major walled garden platforms function in practice — their structures, their behaviours, their constraints, and the operational realities that experienced practitioners navigate daily but that documentation rarely captures accurately. When the product or engineering team needs to understand how something actually works on a platform, you will be the first and most reliable source of that understanding.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Run Live Campaigns to Test and Validate the Product</strong><br>You will actively manage campaigns across platforms through Accelerate as features are developed and iterated — not as a demonstration exercise, but as a genuine quality mechanism. Your hands-on testing will surface where the product meets the standard set by native platform experiences and where it falls short, generating structured, specific feedback that engineering teams can act on with confidence.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Translate Operational Expertise into Product Direction</strong><br>You will convert practitioner knowledge — accumulated through years of active campaign management and agency workflows — into product input that is precise, credible, and actionable. The goal is to ensure that what Accelerate builds reflects how advertisers and agencies actually operate, not how they are assumed to operate based on external research or documentation alone.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Bring Agency Workflow Intelligence into the Build</strong><br>A significant portion of digital advertising spend flows through agencies, and the way agencies plan, execute, and report on campaigns for their clients involves operational workflows, approval structures, and platform conventions that are invisible to those who have not worked within them. You will bring that understanding into Accelerate's product development — ensuring the platform is built with genuine awareness of how agencies work and what they need to operate efficiently on behalf of their clients.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Be a Builder, Not Just a Practitioner</strong><br>The most distinctive aspect of this role is the opportunity to translate your expertise into something that scales beyond what any individual practitioner can do. You will work closely with product and engineering teams to shape how Accelerate encodes platform knowledge, automates complex workflows, and makes sophisticated advertising capability accessible to SMBs and agencies who do not have a team of specialists behind them. Your experience is the raw material. The product is what it becomes.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>The Experience We Require</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>4–7 Years of Hands-On Campaign Management Across Major Walled Garden Platforms</strong><br>You have managed live advertising campaigns across Google, Meta, and at least one of TikTok, Snap, or Pinterest — actively, at a practitioner level, over a sustained period. You understand these platforms with the depth that comes from daily operation, not from certification programmes or strategic oversight. Your knowledge of how each platform behaves in practice — including where it is inconsistent with its own documentation — is a core asset you bring to this role.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Grounded Understanding of the US Advertising Market</strong><br>Your experience is rooted in the context of US-based advertisers and the agencies that serve them. You understand how the US market approaches digital advertising — the priorities, the conventions, the performance standards, and the competitive dynamics that shape how campaigns are built and evaluated. This market fluency is as important as your platform fluency.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Deep Familiarity with Agency Operational Workflows</strong><br>You have worked within or in close partnership with agencies managing campaigns on behalf of advertisers, and you understand the operational workflows this involves — how accounts are structured, how work is divided across teams, how reporting and optimisation processes are run, and what the platform-level conventions are that experienced agency practitioners rely on. You understand not just what agencies do, but how and why they do it.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>A Practitioner's Understanding of What Makes Platforms Work</strong><br>Beyond executing campaigns, you have developed genuine intuition for why things work the way they do on each platform — what drives performance, what creates friction, where automation helps and where it introduces risk, and what the experience of managing campaigns at scale on native platforms reveals that a first-time user would never see. You bring this understanding as a form of institutional knowledge, not as a checklist of tactics.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Comfort Working Within a Product and Engineering Environment</strong><br>This role is embedded in a product organisation. You will participate in feature design discussions, translate operational knowledge into structured product requirements, and work iteratively with engineers who may have limited advertising domain knowledge. You communicate precisely, document clearly, and are genuinely motivated by the prospect of making your expertise programmable and scalable through a product.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Intellectual Curiosity and a Builder's Orientation</strong><br>You are drawn to this role not because it is a media buying position, but because it is an opportunity to use media buying expertise to build something consequential. You follow platform changes with genuine interest, you form strong views on what good looks like, and you are motivated by the idea of encoding those views into a product that serves a much larger audience than any individual practitioner could reach directly.</p> <p> </p><div class="content-conclusion"><p><strong>The InMobi Culture</strong></p> <p>At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.</p> <p>We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.</p> <p>We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.</p> <p>InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.</p> <p>Visit <a class="fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.inmobi.com%2Fcompany%2Fcareers&data=05%7C02%7Crichard.thomas%40inmobi.com%7Ce97eb886aa4d4c8e919608dc52d1cc2f%7C89359cf49e60409980c4775a0cfe27a7%7C0%7C0%7C638476308219536812%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=FOJ4DKK6f1jjlteD9SlK%2FdMDUaZzdYsCFSU%2BX%2BvuCAo%3D&reserved=0" target="_blank">https://www.inmobi.com/company/careers</a> to better understand our benefits, values, and more!</p></div>