SEO Specialist (Local SEO, SEO, GEO & AEO)

About the Role

Healic is building India's most trusted planned\-surgery hospital chain. We provide fixed\-price, transparent surgical care, delivered by experienced surgeons in modern facilities with parivar\-jaisi dekhbhal (family\-like care). * 50,000\+ patients treated in the last year * 100\+ specialist doctors and surgeons * 85%\+ NPS and an average 4\.8 Google rating * Hospitals: Gurugram, Ghaziabad, Agra and Haridwar. Upcoming: Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut. * Specialties: General Surgery, Gynaecology \& Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology. We also run diagnostics, path lab, pharmacy and aesthetics services. * Healic is led by CEO Manish Gupta, a serial entrepreneur and Fortune India 40 Under 40 honoree, who previously built companies in e\-learning, cloud telephony and F\&B. With multiple new hospitals on the way, we are building an organic patient\-acquisition engine that grows stronger with every hospital we open. You will own Healic's visibility across Google Maps, Google Search and AI answer engines, from a patient's first symptom search to their final "hospital near me" search. You will also track how that visibility turns into OPD visits and IPD admissions. Our marketing is AI\-first. AI tools are built into how we plan, execute, analyse and report. We expect you to use them fluently in your everyday work. **1\. Local SEO** * Own Google Business Profiles for all hospitals: creation, optimisation, posts, photos, services, doctor listings. * Set up and verify Google Business Profiles for new doctors \& hospitals ahead of their launch. * Improve map\-pack rankings for each hospital and priority procedure, using geo\-grid tracking. * Run policy\-compliant review\-generation processes across all hospitals. * Keep name, address, phone and timings consistent across GBP and directories; respond to reviews within a defined turnaround without disclosing patient information. **2\. SEO (Full\-Funnel)** * Build a keyword and content strategy that covers the full patient journey: – Top of funnel: symptoms and conditions – Middle of funnel: treatments, comparisons and recovery – Bottom of funnel: cost, procedure \+ city, and hospital searches * Plan, write (AI\-assisted) and optimise procedure, city and doctor pages. * Build landing pages and web pages using AI tools such as Claude and Lovable. * Own technical SEO on our custom\-coded website: site structure, indexing, Core Web Vitals, internal linking and schema markup (MedicalProcedure, Hospital, Physician, FAQ). * Build authority through quality backlinks, local PR and healthcare platforms. * Run a monthly technical SEO audit, content\-refresh cycle and competitor gap review. **3\. GEO \& AEO** * Structure content to win featured snippets, People Also Ask, Google AI Overviews and AI Mode. * Grow Healic's mentions and citations in ChatGPT, Gemini and Perplexity for priority procedure and city searches. * Build Healic's presence on the sources AI engines cite, such as directories, review platforms, news and Q\&A platforms. * Maintain a tracked prompt set and monitor Healic's appearance rate, share of AI voice and cited sources against competitors. **4\. Tracking \& Reporting** * Track all four areas end to end: rankings, GBP actions, organic traffic, AI visibility, leads, OPD visits and IPD admissions. * Set up GA4 (including AI traffic channel groups) and GTM events for calls, WhatsApp clicks and form submissions on organic pages. * Make sure organic and AI\-sourced leads are tagged correctly in the CRM. * Build a unified Looker Studio dashboard and deliver weekly and monthly performance reviews. **5\. AI\-Led Execution** * Use Claude, ChatGPT and Gemini at every stage of the work: – Planning: keyword clustering, funnel mapping, content calendars and competitor gap analysis – Execution: content briefs and drafts, schema, meta tags, GBP posts, review responses, FAQs and page builds – Reporting: data analysis, summaries and anomaly detection * Build and maintain reusable prompt libraries and AI workflows. * Use Gemini in Google Workspace (Sheets, Docs, Gmail, Drive) for analysis and documentation. * Make sure all AI\-assisted medical content is reviewed for accuracy and compliance before publishing. * Every medical page carries a named doctor / clinical reviewer and a last\-reviewed date; never enter patient\-identifiable data into public AI tools. **6\. Compliance** * Follow Google's health content (E\-E\-A\-T) standards and Google Business Profile policies, including no incentivised or fake reviews. * Keep all content compliant with the Drugs and Magic Remedies Act, NMC guidelines and ASCI codes. * Handle lead data in line with the DPDP Act, 2023\. * Use patient stories, photos or doctor images only with documented written consent; no content that violates the PCPNDT Act. **5\. KEY PERFORMANCE INDICATORS (KPIS)** * Organic and AI\-sourced leads → OPD → IPD * Map\-pack rankings and Share of Local Voice by hospital * Branded search growth * GBP calls, direction requests and website clicks * Organic traffic and keyword rankings across the top, middle and bottom of the funnel * AI Overview and AI Mode impressions, and Share of AI Voice * Zero GBP suspensions / policy violations and 100% medical\-content review before publishing. *Targets and weightages are set by the Digital Marketing Manager in the Healic KRA\-KPI framework and reviewed periodically.* **6\. QUALIFICATION, EXPERIENCE \& MUST\-HAVE** * Minimum 1 year of hands\-on SEO experience, with proven Local SEO and Google Business Profile results. * Working knowledge of Google Search Console, GA4, GTM, Ahrefs, Screaming Frog, Local Falcon, Geo\-Grid Tracking tools, schema markup and Core Web Vitals. * A clear understanding of GEO and AEO, including how AI answer engines select and cite sources. * Daily, hands\-on use of AI tools (Claude, ChatGPT, Gemini) in SEO work, with strong prompt\-writing skills. * Basic HTML/CSS knowledge. * Experience with any CRM. * Strong skills in Excel/Google Sheets, Google Workspace and Looker Studio. * Clear communication in English and Hindi. * Graduate in any discipline (marketing / mass communication / IT background preferred). **7\. GOOD\-TO\-HAVE** * Healthcare or multi\-location Local SEO experience * Page building with Lovable or similar AI builders * Semrush and BigQuery * Digital PR and link\-building outreach **8\. WORKING RELATIONSHIPS** * Reports to the Digital Marketing Manager; works daily with the sales / patient\-care team, hospital managers and the CRM owner on lead quality and hospital readiness. * Works with the Medical Superintendent / Head – Clinical Processes and treating doctors for medical accuracy review of every clinical claim, doctor profile or procedure content before it goes live. * Works with the web / tech team and external agencies or vendors, as applicable. **9\. WORK CONDITIONS \& WHAT WE OFFER** * Flexible office timings * Ownership of organic growth for a fast\-expanding hospital chain * An AI\-first marketing team using the latest tools * Exposure for fast decision\-making * Full\-time, on\-site at Sector 63, Noida; leave as per Healic HR policy. **10\. HEALTH, INDUCTION \& PERSONAL FILE** * Pre\-employment health check\-up as per Healic policy; annual health check\-up thereafter (as applicable to non\-clinical staff). * Completion of the Healic induction programme and departmental training record within the first month, including data\-privacy and healthcare\-advertising compliance training. * Complete personal file as per the “Documents required in staff personal file” checklist. **11\. SELECTION PROCEDURE \& HOW TO APPLY** **Procedure** Screening call → Virtual round → Face\-to\-face / practical assignment with the Digital Marketing Manager (based on real Healic scenarios) → document verification, reference / background check. **Company Website** Request to go through the company’s websites https://www.healic.in/ **How to Apply** Email your CV to hr@healic.in with the subject line "SEO Specialist – \[Your Name]" Pay: ₹50,000\.00 \- ₹75,000\.00 per month Work Location: In person